▣ The daily inventory brief
Your best seller has 2.6 days of stock left. Your supplier takes seven.
One email at 8am, before it matters. It reads your store and reports; it never changes anything.
▣ Tuesday · brief 1
Your turn — answer the rest
A real brief, from a store with a made-up name. Tap a reply — it answers exactly the way the product does, and tomorrow's brief changes because of it.
01 What it watches
Every SKU, every night,
while the shop is shut.
Four questions asked of every variant you sell. Most nights the answer is “nothing to do” — that is the answer that earns the three lines that are not.
Stock
- Units available
- Days of cover
- Safety-stock breach
- Projected stockout date
- Risk band, and what changed
Demand
- Sales rate: 24h, 7d, 30d
- Spikes, against the prior 23 days
- Declines, month over month
- Zero sales in 30 days
- Refunds deducted from demand
Cash
- Inventory value at cost
- Capital sitting in overstock
- Dead stock, by line
- Cover so long it is not demand
- What a discount would release
Delivery
- One email, 8am your timezone
- Slack-style webhook instead
- Four one-tap replies
- “Already knew” suppresses it
- One-click unsubscribe
02 Why stock decisions arrive late
Nothing you use today
is watching on Tuesday
at 3am.
The tools are not wrong. They are all pull, not push — every one of them waits for you to remember to look, and the week you forget is the week it costs you.
Memory is doing the forecasting
You know your top ten lines cold. The stockout comes from number fourteen, the one that quietly doubled while you were dealing with a supplier.
The spreadsheet is a fortnight old
It was accurate the day it was built. Days of cover changes every day, so a fortnightly file answers a question you asked a fortnight ago.
The low-stock filter has no clock
A threshold of ten units is either far too early for a line selling one a week, or far too late for one selling five a day. It cannot tell the difference; a rate can.
03 How a number becomes a decision
Three things worth
an email. Everything
else stays quiet.
Every line in the brief shows the arithmetic that produced it, because a recommendation you cannot check is just a stranger's opinion about your money.
Reorder before the lead time beats you.
Cover is measured against the rate the line is actually selling at now, not a fixed threshold. If the days left are fewer than the days your supplier takes, that is a decision for today, not for the next stock count.
Out on Sunday. Back in stock a week after that. Reorder today.
Catch the change while it is still early.
The last seven days are compared against the twenty-three before them — not against a thirty-day window that contains the spike and hides it. A line that quietly doubled gets flagged while there is still stock to act on.
Nothing is wrong yet. That is the point of telling you now.
The money already spent, sitting still.
Dead stock does not announce itself; it just never appears in a reorder conversation. Cover measured in years, priced at what you paid, is the line to discount when you want the cash back — and it is explicitly not a line to reorder.
No reorder needed. Discount it or leave it — but know it is there.
04 What other merchants say
Nothing yet.
It would be odd
if there were.
Most landing pages at this stage borrow a stock photo and invent a quote. This one is a few weeks old and the first pilots start this month, so there is nothing honest to put here.
- Week 1 Three stores, set up in person, briefs arriving daily
- Week 4 First honest read on whether anyone acts on them
- Week 8 Published either way, including if the answer is no
“—”
No customer quotes yet · first pilots September 2026
When they exist they will be verbatim, named, and attached to a store you can look at. A paraphrased quote from “a merchant” is worth exactly nothing, and we would rather leave the box empty than fill it.
05 What it does not do
Worth knowing before
you spend a minute.
If you need any of these, you need a bigger tool, and we will tell you so.
It does not place purchase orders or talk to your suppliers.
It does not track stock per location — quantities are counted across the whole store.
It does not model seasonality, promotions or goods in transit. It reads the run rate.
It does not write anything back to your store. Ever.
06 Questions people actually ask
Straight answers.
What does it cost?
Pilot stores are free while we are learning what the brief should say. When it is priced it will be one flat number — no tiers that climb with your revenue, because our costs do not.
What does it read from my store?
Products, variants, inventory levels, locations and orders — read-only, and only to count units sold. Customer names, emails, phone numbers and addresses are stripped on arrival and never stored.
Is this another dashboard?
There is one, and it is not the point. The product is the email. If the only time you think about us is the thirty seconds you spend reading the brief, it is working.
I have 40 SKUs. Is that too few?
No. Small catalogues are where a single stockout hurts most — one line can be a quarter of a week's revenue. Multi-warehouse stores with thousands of SKUs are the ones we are not for yet.
What happens the week you are wrong?
You tap “Not right”, it disappears, and the ranking learns. Nothing was ordered, nothing was changed, and we would rather hear it than not.
I am not on Shopify. Can I still try it?
Yes. Send a stock export and a sales export as CSV and they go through exactly the same pipeline a Shopify sync uses. The brief that comes back is identical.
▣ One email, tomorrow morning
See what your store
looks like to it.
Send the URL. We read the public catalogue, write one brief by hand, and you decide whether it told you anything you did not already know.
Send me a brief for my store →